ABOUT US

WE ARE PROBABLY THE FIRST LOCAL SMALL BUSINESS TO SEND OUR "DOUGH IT KID!" - A PLAY DOUGH PRODUCT FOR UNIVERSALLY-RECOGNISED TESTING!

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As parents ourselves, we are always looking out for meaningful yet fun and safe toys for educating our little ones to learn through fun play!  

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We are Singaporean 'mummypreneurs' with 5 lovely young children so naturally, we started this humble business for ourselves, like-minded mothers, parents, friends etc. 

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Children look up to parents as role models and being there for every little journey with your little ones will make a difference in their future. 

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Create

Most of our products are 100% handcrafted, tested and proven that the little ones love our products :)  We are committed to ensure that every handcrafted product of ours are handled with love and care so that you and your children can create memories and strengthen family bonding! 

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Dough it Kid! - our play dough product had passed the EN71-3: 2019 test by TUV SUD PSB and we are proud to say we are chemical and toxic free!

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Fun

We cannot emphasize how much we love to instill fun in every learning opportunity with the little ones! Hence, you can see our products come with vibrant colors and numerous ways of creative play ideas!

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Love

We hope to spread love in our products, you will know how much hard work, care and love is put in when you purchase our products! Look at the reviews on our products to find out more~